0+
paying users, organic, €0 ad spend, in under 8 months.
0+
8 in automotive embedded, 1 in product & growth.
v9.0 Head of Growth @ HeyUla
I wrote the code that decides when an airbag fires.
Now I write the playbook that decides how an AI product grows.
signal:
firmware
→
growth
scroll to talk
01 / ASK
Don't read a bio.
Don't read a bio.
Have a conversation.
Tap a question. I'll answer like I would over coffee.
Mathan
online
E2E · human
Hey 👋 I'm Mathan. Ask me anything below.
0
🇮🇳 → 🇵🇹 → 🇩🇪
VWDaimlerFerrari
Bootloader & security software for airbag and steering ECUs.
The seat-comfort software team for Gentherm. Shipped early.
HeyUla: an AI companion that plans family trips right inside WhatsApp. ↗
02 / JOURNEY
Three countries. One signal.
Coimbatore, India
2011 – 2015
B.E. Electrical & Electronics Engineering, Dr. NGP Institute of Technology (Anna University). Where it started: circuits, code, curiosity.
Porto, Portugal
2015 – 2017
Master's in Electrical Engineering (Power Systems) at ISEP. Research at GECAD. First 0→1 build: indoor positioning for warehouse drones at Creativesystems.
Braga, Portugal
2018 – 2022
Bosch. Validation engineer, then embedded developer. Bootloaders and security for airbag & steering ECUs. Safety-critical, zero room for error.
Nuremberg, Germany
2022 – 2025
ALTEN Germany. Led the seat-comfort software team for Gentherm: lumbar, massage, diagnostics, HSM security, HIL testing.
∞ remote
The pivot
2025 – now
Took everything I knew about systems and pointed it at growth. LinkedMash → 200+ paying users. Now Head of Growth at HeyUla.
03 / CHANGELOG
Release notes of a career.
Every role shipped a new version of me.
-
Head of Growth @ HeyUla
Founding growth team at an AI travel & outdoor social companion that lives inside messaging apps. Plans family trips over WhatsApp.
- + growth strategy, positioning, content engine
- + AI agents in the loop
-
Product & Growth @ Tweetsmash / LinkedMash
Built and ran the growth strategy: positioning, go-to-market, an organic content engine. Ran a 100-day challenge shipping launch videos with Remotion + Claude.
- + 200+ paying users
- + €0 ad spend
- − writing C for a living
-
Senior Embedded Software Engineer @ ALTEN Germany
Led the seat-comfort software team for Gentherm (ex-Alfmeier). Owned architecture, requirements and delivery. Seat & door ECUs, ASPICE, HSM protection, CAPL/CANoe HIL testing, a Python A2L→INCA tool.
- + team lead
- + delivered early, strong customer feedback
-
Embedded Software Developer @ Bosch Portugal
Bootloader and security software for airbag and steering ECUs shipped to VW, Daimler and Ferrari.
-
Validation Engineer @ Bosch Portugal
Broke things on purpose so they never break on the road.
-
R&D Firmware Trainee @ Creativesystems
First 0→1: an indoor positioning system guiding warehouse inventory drones.
-
Research Assistant @ GECAD, Porto
-
M.Sc. Electrical Engineering @ ISEP Porto
-
B.E. EEE @ Dr. NGP Institute of Technology
04 / TALKS & MENTORING
The setlist.
Five talks I can give on any stage, in any classroom. Open to speaking, mentoring students and industry collaboration.
- 01Engineer → growth builderSwitching careers into AI products without starting from zero.Career
- 02Code that saves livesAutomotive embedded software and functional safety: airbags, steering, ECUs.Deep tech
- 03Building with AI agentsAutomation and content engines that turn product knowledge into demand.AI
- 04India → EuropeStudying and working in Portugal and Germany. What nobody tells you.Students
- 050 → 1 with tiny teamsShipping fast when there's no one else to hand it to.Startups
05 / OFF DUTY
When the laptop closes.
My desk after hours. Go on, move things around.
Boarding passFamily class
NUENuremberg
✈
???Wherever next
PassengersMathan + family
Planned byHeyUla
SeatWindow, always
Why I care about HeyUla
Dad mode: ON
Chief growth officer for one very small human.
LinkedMash
growth receipt
Dec 2025 → Jul 2026
- Positioning1
- Go-to-market1
- Organic contentdaily
- Ad spend€0.00
Paying users200+
Paid in content, not ads.
Thank you, come again ✦
100-day challenge
Remotion + Claude
One launch video a day. Content as a growth engine.